With the dominance of the Online Travel Agencies (OTA) in Online-Marketing and the high costs per click (CPC) in Search Engine Advertising, it gets harder for independent Hotels to generate direct bookings on their own website. The recent Google update reduces AdWords Ads to 4 Ads at the top and none on the right-hand side of the result page will Read more about SEO for Hotel Websites – Why it’s so important and what to look out for[…]